Formula 1 ventured into the esports arena in 2017 with the launch of the F1 Esports Series. This initiative allowed fans and gamers to experience the thrill of competitive F1 racing through the official F1 video game, developed by Codemasters. By incorporating sim-racing setups featuring realistic steering wheels and pedals, F1 attracted more than 60,000 participants in its inaugural season. The first champion, Brendon Leigh, claimed his victory in Abu Dhabi, signaling the potential of this esports venture
Sources: U.S. DAILY SPORTS Motorsport Week
The COVID-19 pandemic proved to be a pivotal moment for F1 esports. With traditional Formula 1 races put on hold, F1 moved quickly to fill the gap, organizing Virtual Grand Prix events that combined real-life drivers with top sim racers. Stars such as Charles Leclerc, Lando Norris, and George Russell joined these races, leading to a massive spike in viewership. The series reached over 30 million global viewers during this period, proving that sim racing could captivate audiences on par with real-world events.
sources: Motorsport Week U.S. DAILY SPORTS
As the world returned to normalcy, F1 Esports solidified its position within the esports ecosystem. All 10 official Formula 1 teams now have dedicated esports divisions, and the competition has attracted a substantial prize pool, with 2020 seeing a $750,000 fund. The series has become more professional, with sim racers competing in 50% length races broadcasted live on Formula 1’s YouTube channel.
Sources: Motorsport Week Wikipedia
One of the most exciting developments within F1 Esports is its role in bridging the gap between virtual and real-world racing. Several drivers, such as Lucas Blakeley, have used their success in esports to compete in real motorsports events like the Race of Champions. This unique trajectory offers a more accessible route to professional racing, as sim racing provides an affordable platform for honing driving skills without the prohibitive costs of real racing.
Sources: Wikipedia Motorsport Week
The future of F1 Esports remains bright, though it faces challenges such as the balance between digital streaming platforms and potential TV broadcast deals. Despite a drop in viewership after the pandemic's peak, the series remains a crucial part of Formula 1’s broader media strategy. With ongoing integration into mainstream sports, including possible participation in the Olympic Esports Series, F1 Esports could continue to grow, connecting a new generation of fans to the world of motorsport.
Sources: Motorsport Week U.S. DAILY SPORTS