DreamHack Expands Horizons: Shanghai to Host Landmark Festival in 2025

Introduction

In a landmark move for the global gaming community, ESL FACEIT Group (EFG) has announced the inaugural DreamHack Shanghai, set to take place from May 16 to 18, 2025, at the National Convention & Exhibition Center. This event marks DreamHack's first foray into China, expanding its footprint into one of the world's most dynamic gaming markets.

DreamHack's Global Expansion

DreamHack, renowned for its immersive gaming festivals, has a storied history of uniting gamers through events featuring esports tournaments, cosplay showcases, and interactive expos. Traditionally centered in Europe and North America, the decision to host DreamHack in Shanghai underscores EFG's commitment to engaging with the burgeoning Asian gaming community.

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Strategic Partnership with Hero Esports

The Shanghai festival will coincide with the Asian Champions League (ACL), a multi-title esports competition organized by Hero Esports, formerly known as VSPO. The ACL aims to be the region's most diverse and accessible esports event, featuring titles such as Dota 2, Counter-Strike 2, and the mobile game Honor of Kings. By aligning DreamHack Shanghai with the ACL, EFG and Hero Esports are set to deliver a comprehensive gaming experience that caters to a wide array of enthusiasts.

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Shanghai: A Thriving Hub for Esports

China's gaming industry is second only to the United States in revenue, with projections estimating a gaming audience of 730 million by 2027. Shanghai, in particular, has emerged as a focal point for esports, hosting significant events like Intel Extreme Masters (IEM) Chengdu and the League of Legends Mid-Season Invitational. The introduction of DreamHack Shanghai further cements the city's status as a global esports epicenter.

Event Highlights

Attendees of DreamHack Shanghai can anticipate a multifaceted festival experience, including:

Esports Tournaments: Top-tier competitions featuring elite teams and players across various game titles.

Expo Floor: A showcase of the latest gaming technologies, products, and services from leading industry brands.

Artist Alley: A dedicated space for artists to display and sell gaming-related art, fostering creativity within the community.

Community Playground: Interactive zones where gamers can participate in casual play, workshops, and meet-and-greet sessions with influencers.

Dreamhack 2023 recap.

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Leadership Perspectives

Shahin Zarrabi, Vice President of Festivals at ESL FACEIT Group, expressed enthusiasm about the expansion, stating, "DreamHack Shanghai is an opportunity for us to build something totally new in the market... We're excited to take over Shanghai in a celebration of the region’s gaming community."

Looking Ahead

The collaboration between EFG and Hero Esports signifies a strategic effort to tap into the vast potential of the Chinese gaming market. By bringing DreamHack's signature festival to Shanghai, the organizers aim to create a unique platform that not only entertains but also fosters connections within the global gaming community.

As the event approaches, further details regarding ticketing, scheduling, and specific programming are anticipated. Gamers and industry stakeholders alike are encouraged to stay informed through official DreamHack channels and local media outlets.